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The Weather Channel Interactive Named Semifinalist In Google's Android Developer Challenge

Atlanta, GA (PRWEB) May 13, 2008 -- The Weather Channel for Android has been selected as one of the Top 50 applications in Google's Android Developer Challenge. The newly developed application will harness the power of the Android platform to deliver location based conditions, forecasts and severe weather alerts with unrivaled functionality and ease-of-use. As a semifinalist The Weather Channel Interactive (TWCi) will receive a $25,000 cash prize that will be donated to National Science & Technology Education Partnership, a selection made by The Weather Channel Mobile team.

Google's Android Developer Challenge, launched in January 2008, was designed to inspire the creation of applications that will "surprise and delight" mobile users, built by developers around the world. The weather application was selected as a semifinalist from 1,788 entries submitted by developers in more than 70 countries.

The Weather Channel for Android is one of the first weather applications to deliver location triggered severe weather alerts that "wake up" the device. Customizable weather maps featuring Google Maps allow users to select the weather layers that matter most to them, including radar, clouds, rainfall, snowfall and UV index information. The application features location-based (GPS) weather conditions featuring data from the TWC HiRAD system, an exclusive patented technology developed by The Weather Channel that delivers a more local snapshot of current weather conditions for the contiguous United States.

"This is a great honor for our team - we were excited by the possibilities of Android and it enabled us to create a trailblazing weather application" said Louis Gump, vice president mobile, TWCI. "This platform enables us to deliver a highly interactive and customizable product that takes advantage of Android's many strengths."

For more information about The Weather Channel Mobile and its complete lineup of products and services visit www.weather.com/mobile.

About The Weather Channel Interactive

The Weather Channel Interactive is the leading provider of broadband and wireless weather products including weather.com, Desktop Weather by The Weather Channel, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. The Weather Channel reaches more than 35 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCi sites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including www.weather.co.uk, www.meteo123.com, www.wetter123.com, www.canaldotempo.com and www.weather.com/espanol

For more information on The Weather Channel Companies, including press releases, images, executive information and backgrounders please visit www.weather.com/press.

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