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The Weather Channel and AOL Announce New AOL UK Weather Web Site
Atlanta, GA (Vocus) February 3, 2010 -- The Weather Channel Interactive (TWCi) and AOL UK have announced an enhanced weather section available at weather.aol.co.uk. AOL UK will feature expanded weather information including several new maps and the ability to check weather conditions across the globe. All weather data is being provided by The Weather Channel, whose weather.co.uk site sees more than 1 million visitors each month, according to Comscore, July 2009.
“The enhanced online section brings together the weather expertise of The Weather Channel and the reach of AOL,” said Pascal Racheneur, director of international for The Weather Channel Interactive. “This is a win-win for both companies and a win for consumers in the UK who will receive a better overall user experience.”
In addition, the enhanced section includes an extensive map collection for both UK and international locations. An array of national UK weather maps contain details on current conditions, forecast information, satellite views, precipitation, relative humidity and wind forecasts. International maps are available with current temperatures and forecasts, high and low temperatures, precipitation and satellite views.
AOL Weather, http://weather.aol.co.uk, merges the most accurate weather information and forecasts from The Weather Channel with quick access to links on the latest news and sports headlines from AOL. Additional highlights of the new version of AOL Weather include:
• City-by-city real-time weather updates let users track current conditions, view hour-by-hour forecasts, seven-day forecasts, and historic averages and records, with details on temperatures, relative humidity, barometric pressure, dew point, visibility, UV index, wind speed, sunrise and sunset times and precipitation
• The opportunity to customise your AOL UK weather information by adding and saving relevant cities for quick access to weather in a range of areas
• Multiple photo galleries offer viewers a visual display of weather conditions
• An easy-to-view glance at weather in major cities around the world
AOL and The Weather Channel have a long-standing partnership. Since 2001, The Weather Channel has provided weather data for locations in the UK and Ireland to AOL. The most recent iteration increases the depth and breadth of the available weather information to include all international locations as well.
Since 1982, The Weather Channel has developed an impressive multiplatform brand in the United States. TWC has worked to expand its international brand as well with a series of international Web sites, targeted for the UK, France, Germany, Brazil, India and Spanish-speaking countries. TWC has worked with the UK market for almost a decade and will continue its commitment to expand into the UK market with new technology, products and advertising solutions.
For the most accurate weather information available, please visit http://weather.aol.co.uk.
About The Weather Channel Interactive
The Weather Channel Interactive (TWCi) is the leading provider of broadband and wireless weather products including weather.com, The Weather Channel Desktop and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 location IDs worldwide. TWCi reaches more than 40 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. TWCi also provides consumers with unique and customizable products such as Desktop Weather, toolbars, extensions, widgets, gadgets, and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCi sites include forGetaway.com, a vacation home rental site, and a series of international sites, including www.weather.co.uk, www.meteo123.com, www.wetter123.com, www.canaldotempo.com, in.weather.com and www.weather.com/espanol.
For more information on The Weather Channel Companies, including press releases, images, executive information and backgrounders please visit www.weather.com/press.
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